Online Course Review – Wondering how to promote online courses to build your new, educational brand? The demand for online education has increased significantly in the last two years, especially after the pandemic.
Today’s students feel comfortable using digital courses to expand their knowledge, discover new skills, and even become more successful at work.
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Unfortunately, the growing demand for online education has also caused the arrival of many new, competitive educators.
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If you want your online courses to stand out, you need the right marketing strategies to engage and convert your audience.
In this article, we’ll explore the things you can do to successfully market your online course.
People want to learn from industry experts and thought leaders. One of the best ways to prove you know what you’re talking about is to start blogging.
A blog not only showcases your industry expertise, but gives you a great opportunity to improve your search engine rankings through strategic keyword usage.
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Research key trends related to your course topic. For example, if you share lessons on digital marketing, you can type “digital marketing” into Google to see what comes up in the “People also ask” and “related” sections. You can also use keyword research tools like Google Keyword Planner.
Focus on providing value by answering student questions, sharing unique ideas, and speaking to your audience in a language they can understand.
Content marketing is one of the best ways to increase awareness when learning how to promote an online school or course.
What most people don’t realize is that there is a lot more to content marketing than just blogging. You can create e-books to accompany your lessons or publish useful charts.
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A particularly valuable strategy is to publish the “best” articles. This is a great way to focus on your course and emphasize its value, without being overly pushy.
For example, if you’re promoting your Facebook Ads course, write an article about “best Facebook ads courses” and include your course in the list.
It doesn’t have to be the first item on the list and you don’t have to promote it too much. Simply explain to your readers the benefits of signing up for your course without exaggeration.
Try this technique and you will be amazed at the results. You have found this to be one of the best ways to sell online courses.
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There are 2 billion monthly active users on YouTube. It is also one of the most popular search engines in the world, just below Google.
While there are many great social media channels that will help you increase attention in your online course, Facebook is the most diverse. You will find a huge range of potential students here.
One of the great things about Facebook ads is how targeted you can make them. Through your Facebook ad account, you’ll be able to specifically target the people most likely to be interested in your course by filtering based on things like location, age, and interests.
When creating your Facebook ads, focus on building excitement about your course through things like discounts and promotions, social proof (reviews from past customers), and information about what your course will entail.
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If you want to learn more, our Facebook course explains in detail how to use Facebook ads to promote your online course or digital product.
Paid advertising campaigns don’t have to stop at Facebook. When wondering how to promote online courses, you need to consider Google as well.
Much of the work you do to improve your course’s online position with Google will include organic content creation and SEO. But adding a little PPC to the mix can greatly improve your reach.
Google search campaigns and pay-per-click advertising help drive specific people to your course subscription pages. Using a careful selection of keywords, your Google Ads will help you place your learning experiences in front of your target audience.
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Don’t forget that tracking the results of your Google Search campaigns and updating your strategy as you go can help you save money on your advertising efforts.
Offering coupons and discounts is especially helpful if you are relatively new to the online education space. When deciding whether to take your course, your students will weigh the cost of the education against the potential benefits.
A discount code makes your potential customers feel like they are taking less risk with your offer.
You can also use the initial customers you earn via voucher codes to collect feedback on your progress – great for both product optimization and attracting future customers through social proof.
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Perhaps the only thing more exciting than getting something valuable at a discounted price is getting something for free.
When planning your marketing plan for an online course, it’s worth asking yourself whether a free ‘mini-course’ could give you the initial push you need.
While giving something away for free may seem counterproductive, it’s a great way to build trust among customers and make a name for yourself in your niche.
A mini online course also allows you to collect customer contact information, you can use Facebook retargeting and email marketing to nurture leads into paying customers.
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Just try not to give away too much in your free course, or your students might not think the paid version is worth it.
Producing content for your own website and social media pages is vital when promoting a course. However, you also want to develop a presence in the overall community.
Guest blogging on sites closely related to the topics you want to cover can also help increase brand awareness.
Guest posting helps connect you with other well-known entities in the niche in which you sell your courses, which makes you more credible to students.
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Guest blogging is also great for SEO purposes as it helps build backlinks from related companies to your website. Look for reputable (but not competitive) companies, podcasts and websites in your area and reach out to them.
These days, most websites want to get their hands on as much quality content as possible, so you shouldn’t have too much trouble finding someone willing to work with you.
78% of Americans are now familiar with “podcasting” and more than 5 in 10 have listened to a podcast. Appearing on a podcast is a great way to reach people who may not have time to consume other types of digital content.
Appearing on a podcast with a well-known content creator in your industry has a similar impact to guest posting in that it helps position you as an expert in your field.
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Since podcasting is growing at a rapid pace, there are a large number of podcasters looking for people to interview these days. Try searching for your topic on Google or Apple podcasts to find experts you can turn to.
When figuring out how to market online courses, partnering with other course providers can be a great strategy – if done right.
In particular, you should be extra careful here to ensure that you are not targeting course creators who may become competitors in your niche.
The best partnerships are those you form with course creators who work in a complementary niche to you.
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For example, if you sell courses related to graphic design, you might partner with content creation or marketing course creators who can also help your students.
Other professionals in your industry can give you new ways to create “course packages” to appeal to a wider range of clients.
Plus, partnering with other content creators means you can have another team of professionals selling your courses (on commission), to increase sales.
Speaking of leveraging other companies and professionals to help sell your courses, an affiliate program can also be a powerful tool.
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About 81% of brands have an affiliate program that involves paying a commission to a group of people to promote and sell your courses.
Affiliate strategies can include asking people to post about your course on their blogs or talk about your courses on social media. You could even place ads on popular websites.
It’s important to research your affiliate marketing options to make sure you’re offering your affiliates a decent amount of pay for their time.
Figuring out how to promote an online course involves a lot of strategy to get your name and course in front of as many people as possible.
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The most successful course creators are business leaders with the best online image and a strong focus on broad promotion.
One of the easiest ways to boost your reach and improve your reputation is to join discussion groups on Reddit and Facebook.
You can use your place in groups to answer questions and (occasionally) link back to your own courses as a resource.
Try to focus on actually providing value to other people who remember the team, rather than just promoting your own path.
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There are several ways to make your site more “conversion friendly” as a course creator. When people browse your blog, check out your latest reviews, or just learn about you as an industry expert, remind them that they can purchase your courses.
Adding native ads to your blog posts that people can easily click on to visit your latest course offerings is a great way to get started with boosting conversions.
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