Book Vs Online Course – Do you have a manuscript that you finished but never got around to publishing? Do you want to earn extra from the content of your business book?
In this post, I share with you some tips on how to turn your business book into an online course and use it to generate additional income.
Book Vs Online Course
Creating a course is a way of “content repurposing,” recycling something that’s already been written in a different format so that you can extract additional income from the same work.
Nlp: An Introduction
There are many ways to repurpose your book’s content and build on your expertise and experience. For example:
But creating and selling an online course is by far the fastest and most scalable approach to generating additional income from your book content.
And the great thing is that it doesn’t rely on your personal time in the same way that offering services, consulting, and speaking does. You don’t have to be there in person to make a sale or deliver a service.
Online courses are the best medium for learning today. 95% of all US universities offer some form of online learning.
Nsca’s Certified Strength And Conditioning Specialist (cscs) 4th Edition Online Study/ce Course Without Book
Forbes predicts that online learning will soon become a $107 billion-a-year industry. It is growing rapidly and will continue to grow steadily for the foreseeable future.
For business book authors, there are three key reasons why it makes sense to repurpose your book and turn it into an online course.
As an author, you will make more money per course than per book. So it’s a great additional source of income, which could easily overshadow the sale of your book.
Okay, let’s look at some basic numbers to give you an idea of the effect of offering courses with your book.
The Importance Of Course Quality Standards In Online Education
This is just to illustrate the point. I have no idea what your personal book sales are so please use this logic to apply it to your situation.
Use the book to increase course sales. Use the content you’ve already created for your book as key materials for your course. Do you see how repurposing can be so profitable for you?
Use the spreadsheet below to play with the numbers and change the assumptions based on your own data. You can also download a spreadsheet.
The goal of online learning is to create short online courses that provide just-in-time learning or microlearning. Of course, you’ll find masterclass programs like ours on our course platform for fashion experts, teaching you how to make extra money by creating your own online courses. You’ll even see university degree programs, but most courses are shorter with fewer lessons.
Top 10 Advantages Of Ebooks Over Printed Books
Your goal as a repurposing author is to provide your students with nothing more than what they need to achieve their transformation. Excess content gets in the way.
Making your course highly specific and outcome-oriented is critical to successful student engagement and learning. This will inevitably require that some of the content of your book is never used. I know. I know. You sweated for hours and burned the midnight oil to get everything into the book.
Get rid of the excess and then make sure that the remaining parts of your book are treated with techniques that bring the material to life and deliver it as learning material.
Don’t think of repeating the content of your book simply as an online version of the same material. See your goal as using the selected content of your book to transform students.
How To Create An Online Course Book From Pdf (with Example)
Before we look at some tips on how to create your own course from your book, it’s worth taking a moment or two to consider the differences between a book and a course, and why a student might be willing to buy both.
The very fact that you took the time and effort to write a book about your topic suggests that you have what it takes to be a successful course creator. You have already cleverly articulated your knowledge of a subject, you have tenacity and self-motivation, tenacity and the ability to try new approaches to generating income in your life.
Fortunately, you don’t have to have a Ph.D. or you are officially recognized by your industry as an “expert” in course creation. Really, all you need to do is gather relevant and valuable information and then present it to your students in an engaging way that helps them achieve their goals, overcome their challenges, or eliminate the problems and issues they face.
Obviously, since your book is being published, it makes sense to promote your course within the book itself. I’ve seen it done a few ways.
Essential Legal Kit For Online Course Creators
If you would like to further explore the possibilities of turning your book into your own online course, please email [email protected] with your questions.
Are you looking for support in planning, designing, creating, publishing or promoting your online courses? Schedule a call and let’s find out how we can help you.
Add your information and we’ll email you helpful tips and insights. You can cancel your subscription at any time. You may have noticed that the popular entrepreneurs you follow on social media all offer e-courses.
You’ve even learned words like “leverage” and “scalability” and like the idea of ”passive income” or creating something once and making money from it many times over.
Book Review: Learning How To Learn
And while I don’t believe there is such a thing as true passive income (I urge you to get rid of the sexiness of that term ASAP), I think offering digital programs is a fantastic way to increase your income. your personal ability to trade hours for dollars.
However, I am concerned about the number of people who try to launch e-courses before they have spent at least a year running a service-based business.
I truly believe that 99% of entrepreneurs in the “network business” space should start their business with
To make enough money to live with digital products (or worse, physical products), you need to sell a lot more than if you were to offer a mid-priced service.
Schedule A Course Strategy Call — Author’s Leverage
It takes time to figure out where you fit. I started as a resume writer, then became a website copywriter, then a sales page copywriter, and now I’m obsessed with packaging services. Every time I make a move, it takes me a little time to find my rhythm, develop my signature touch and become known.
This is perhaps the most frustrating thing I see – people who haven’t actually worked with clients one-on-one to get consistent results who think they can create an e-course.
So stop trying to find that one thing you can do forever and ever and ever and just start!
Your company should be an umbrella under which you create all kinds of offers over the years based on what your audience craves and what you feel you can genuinely and passionately help them achieve.
The Anatomy Of An Online Course (+ A Free Design Tutorial!) — Paper + Oats
I still offer one-on-one services in the form of 90-minute power-up sessions, I have lower-end products under $100, mid-range programs like The Sales Page Kit that are available all the time, and a more intensive program, Yay for Clients , that I plan to launch several times a year.
By slowly creating one product or service at a time and optimizing them, I have reached this point where money is constantly coming into my business. You cannot create more than a few offers per year.
There is no “one size fits all” formula. Although you may dream of doing nothing and making purely “passive income”, I personally do not believe that is a reality. While offering digital products helps break the 6-figure income barrier by offering a one-to-many option, in my experience it’s not “passive” by any means… at least not yet.
You can’t just put an e-course on your website and expect people to buy it. This may sound like common sense, but I get questions all the time from entrepreneurs who say things like, “I created a great sales page! Why aren’t people buying?”
Must Read Business & Marketing Books For Course Creators To Boost Their Skills
First, you need an audience. I wouldn’t launch any products until you have at least 100 people on your list. Even then, you should expect 2-5% of people to buy unless it’s super engaged. (This percentage gets smaller as your list grows).
Second, you need a strategy. You need to create excitement and anticipation about your program and theme before you make a compelling sales pitch. If you are not ready to do these things, I suggest you figure them out before starting the e-course.
Grab your free Client Capacity + Pricing Calculator to find out exactly what to charge, how many clients you need and how many hours you need to work per week.
Welcome to my world of practical, fun, simple, no-nonsense business strategies that will help you get more clients and create more freedom.
E Learning Concept. Isometric Mobile Or Smartphone And Cloud Computing For Study On Orange Background Online Study From Home. Online Course. E Book Store. 5263697 Vector Art At Vecteezy
This is the MAP that shows you exactly what steps you need to take to go from feast + famine to booking repeat clients. It’s easier than you think. Print it out, put it on your desk and use it to evaluate your current services.
Take this short quiz so I can personally recommend you
Online children's book writing course, on course online book, online course vs classroom, free online book writing course, cambridge latin course online book, on course book online free, children's book illustration course online, online course vs traditional course, book course online, mooc vs online course, book keeping course online, book writing course online
