Online Course Vs Book – Maybe you’ve noticed that the hot shot entrepreneurs you follow on social media all offer e-courses.
You even learned words like “leverage” and “scalability” and you love the idea of having “passive income” or making something once and making money on it many times.
Online Course Vs Book
And while I don’t believe there is such a thing as true passive income (I encourage you to let go of the sexuality of that term as soon as possible), I think offering digital programs is a wonderful way to your income past to grow your personal capacity to exchange hours for dollars.
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However, I am concerned about the number of people who try to launch e-courses before spending at least one year running a service-based business.
I truly believe that 99% of entrepreneurs in the “online business” space should start their businesses with
To make enough money to live off of digital products (or worse, physical products) you need to sell a lot more quantity than if you were to offer a service at mid-price.
It takes time to figure out where you fit. I started as a resume writer then became a website copywriter and then sales page copywriter and now I’m obsessed with packaging services. Every time I make a move, it takes a little time to find my groove, develop my signature schtick and become known.
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This is perhaps the most frustrating thing I see – people who haven’t actually worked one-on-one with clients to get them consistent results who think they can create an e-course.
So stop trying to find one thing you can do forever and ever and just start!
Your business should be the umbrella under which you create all kinds of offers over the years based on what your audience is thinking about and what you feel you can truly and passionately help them achieve.
I still offer one-on-one services in the form of 90-minute power sessions, have low-level products under $100, mid-range programs like The Sales Page Kit always available, and a more intensive program, Yay for Clients , which I plan to launch a few times a year.
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It is by slowly creating one product or service at a time and optimizing it that I got to this point where money is consistently coming into my business. You cannot create more than a few offers per year.
There is no “one size fits all” formula. While you may dream of doing nothing and making pure “passive income”, I personally do not believe that is a reality. While offering digital products helps get past the 6-figure revenue mark by offering a one-to-many option, in my experience it is in no way “passive”… at least not yet.
You can’t just pop an e-course on your website and expect people to buy it. That may sound like common sense, yet I get questions from entrepreneurs who say things like, “I made an awesome sales page! Why aren’t people buying?”
First, you need an audience. I wouldn’t launch any products until you have at least 100 people on your list. Even then, unless it’s super engaged, you should expect 2-5% of people to buy. (This percentage gets smaller as your list gets bigger).
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Second, you need a strategy. You need to create excitement and anticipation about your program and topic before you give an irresistible sales pitch. If youare not ready to do these things, I suggest figuring them out before you launch an e-course.
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Find out how my 12-month coaching program, Yay for 100K, can help you turn your signature service into a signature program. Do you have a manuscript that you’ve finished but never got around to actually publishing it? Do you want to generate additional income from the contents of your business book?
Well, in this post I share with you some advice on how to take your business book and turn it into an online course and use it to generate additional income.
Creating a course is a way to “recycle content”, to recycle something that has already been written in a different format so that you can squeeze additional income from the same piece of work.
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There are several ways to reuse your book content and build on your expertise and experience. For example:
But creating and selling an online course is by far the fastest and most scalable approach to generating additional income from your book content.
And the great thing is that it doesn’t rely on your personal time in the same way that offering services, consulting and speaking does. You don’t have to be there in person to make the sale or provide the service.
Online courses are the best medium for learning today. 95% of all US universities offer some form of online learning.
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Forbes projected that online learning will soon be a $107 billion/year industry. It is growing rapidly and will gradually increase in the near future.
For the business book writer, there are three key reasons why it makes sense to repurpose your book and turn it into an online course.
As an author, you make more money per course than per book. So it’s a great stream of extra income, which can easily surpass your book sales.
OK, let’s look at some basic numbers to give you an idea of the impact of offering courses alongside your book.
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These are just to illustrate the point. I have no idea what your personal book sales are, so please use the logic here to adapt to your own situation.
Use the book to power your course sales. Use the content you’ve already created for your book as the key material for your course. Can you see how re-purposing can be so rewarding for you?
Use the spreadsheet below to play with the numbers and vary the assumptions based on your own data. You can also download the spreadsheet.
The purpose of online learning is to create short online courses that provide just-in-time learning or micro-learning. Of course, you will find masterclass programs like ours on our fashion expert course platform, which teaches how to earn extra income by creating your own online courses. You will even see full degree programs from universities, but the majority of courses are shorter with fewer classes.
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Your goal as an author repurposing your book is to give your students nothing more than what they need to achieve their transformation. Surplus content gets in the way.
Making your course highly specific and outcome-oriented is key to successful student engagement and learning. It will inevitably require some of the content of your book to never be used. I know. I know. You sweated for hours and burned the midnight oil to get everything in the book.
Drop the excess and then ensure that the remaining parts of your book are covered with techniques to bring the material to life and deliver it as a teaching material.
Don’t think of reproducing the content of your book simply as an online version of the same material. See your goal as using the selected content of your book to provide a transformation for the student.
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Before we look at some tips on how to make your course work from your book, it’s worth taking a moment or two to consider the differences between a book and course and why a student might be willing to take both. to buy
The fact that you have taken the time and effort to write a book on your topic suggests that you have what it takes to be a successful course creator. You have already cleverly articulated your knowledge of a subject, you have determination and self-motivation, persistence and the ability to try new approaches to generating income in your life.
Fortunately, you don’t need a Ph.D. or be officially recognized by your industry as the go-to “expert” to create a course. Really, all you have to do is gather relevant and valuable information and then present it to your students in an engaging way that helps them achieve their goals, overcome their challenges or remove their problems and pains where they have to deal with.
Of course, if your book goes into circulation, it makes sense to promote your course within the book itself. I have seen this done in several ways.
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If you want to explore further the possibilities of turning your book into your own online course, email [email protected] and ask
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