Online Course Vs Ebook – As a blogger, I have a number of great products that I distribute mostly for free! Things like checklists, cheat sheets, and guides offer a great deal of value to my readers and are easy for me to apply to my blog.

I use these as lead magnets to grow my email subscriber list. But occasionally I will create a product that is very special and valuable enough to be marketed at a price tag.

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Online Course Vs Ebook

Selling products like courses, ebooks, and downloads is one way bloggers make a huge income every month! A course or ebook is a great source of passive income that will continue to provide you with a steady stream of income once established.

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However, there are a few things you need to do right and a few tricks to help you along the way. Here we discuss how to easily create your online course or ebook in a few simple steps.

Disclaimer: This post contains links that if clicked on and you make a purchase or start a trial, I may receive a small commission at no additional cost to you. I only recommend products that I like

There are 3 main things to consider when considering creating a paid product that your audience will love.

Your course or ebook should provide exceptional value to your target audience. My motto is always to give… your paid products are no different. Make sure your course offers exceptional value to your target audience.

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The second thing to consider when planning your course or ebook is to ask yourself if a course or ebook is the best way for your audience to learn this type of information.

Is this information more appropriate for a video series on YouTube? Maybe this material is more suitable as a blog post or a short email thread? Consider how best to serve your ideal customers or clients. How will they get the most out of the type of delivery you offer?

The last thing to remember when creating your course idea is to consider the size of your total audience for this particular topic.

Is the topic broad enough to attract a reasonably sized audience willing to pay? Or is it really a niche topic with a limited pool of leads?

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You want to make sure you create something with a potential customer base that is large enough to be profitable, but not so large that anyone can do it!

Now that you have a great course in mind and do your homework around your ideal audience. The next step is to decide what kind of format you will use to present your great new digital product!

You can build your course or ebook directly on a course platform like Podia, Teachable, or Thinkific, or you can choose a simpler platform like ConvertKit Commerce to get started.

Or you can create your course or ebook and convert it to a PDF file so your customers can easily download it from your site or platform like the one I mentioned above.

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I’ve done both. Depending on the product I recommend creating an ebook with a tool like Canva and downloading it as a PDF.

I also have additional free extras associated with this course that can be downloaded as PDFs as my clients progress through the course.

Podia is a platform that allows you to create, launch and sell your products online. It’s amazing and the customer service is great.

I looked at some of the best online course platforms like Teachable, Thinkific, and Podia. And free trials have started with all of them! It’s a great idea to try a few online course platforms before deciding on the one that suits you best! There’s also a free trading platform that can be used with your ConvertKit plan if you’re using it (and you should!) for your email communication… We’ll talk more about that below 🙂

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All of these platforms prepare you to sell your digital products online. They collect the money for you and pay you directly. You can set yourself up with messaging, email and even coupon codes and discounts on all these platforms.

Podia has a flat fee – you sign up for the Mover or Shaker plans and you can sell as many digital items as you want from there.

Have we just started? Podia now offers a free plan! No monthly fee. When you sell a product, you only pay an 8% transaction fee. No monthly maintenance.

Podia has no transaction fees that you usually get on other platforms. Teachable has a 5% transaction fee.

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Podia offers you live chat which is great! It also pays you instantly, which I think is a huge number. You can compare the options below.

They were very helpful in setting up my course and were never too far away when I needed to ask a question or get advice.

The only thing I’m missing in my plan is affiliate program functionality. I will upgrade at a later date to get this.

Thinkific and Teachable were close to each other in features and prices… but I favored Podia over both for its user friendliness and the ability to EASILY customize your homepage and homepages.

How To Create An Ebook Learning Activity

If you want to go ahead and start your online course or ebook for a super cheap price (and without the steep learning curve you might encounter with a course platform)… then go with ConvertKit Commerce… FREE with your ConvertKit account, super easy to use.

There is no limit to the number of ebooks or courses you can sell through your ConvertKit Commerce account. Creating your own ebook or course and getting paid fast with ConvertKit has never been easier or cheaper!

Podia now offers a free plan so all creators can start selling digital products online for free. You can now sell your digital product, host your online community and email them directly from Podia for free.

There is literally no better option to start. Pay only 8% transaction fee WHEN YOU SELL an item. It’s kind of like drop shipping of digital goods. It’s a great way to start selling your knowledge and value right now, with no monthly fees.

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Righto… I’ve been in the tech industry for a while and there’s one thing I can tell you for sure when it comes to pricing. Don’t underestimate your product!

Do some research on similar products available online, see what they sell for. Evaluate the value of your product against products that may already be similar in the market. Is your product deeper? Is your product delivered in a more unique or comprehensive way?

Now think about your unique selling point or point of difference. What do you have that no one else has?

Maybe you worked for a large company and learned the intricacies of your area of expertise from brand gurus? Maybe you have been in the trenches with your own works in this field for many years?

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Or you may have a burning passion for the subject and have lived your life to the fullest in recent years, absorbing everything you can about this subject area.

Whatever it is… determine why YOU are the best person to deliver this course or ebook to your target audience.

For me, I’ve been a founder and entrepreneur for a very long time. Plus, I’ve led the marketing teams of some of the nation’s top tech companies. I know a thing or two about content creation and marketing. And I know the job and how to do it on my own!

Set yourself up with a Google spreadsheet (or similar) and enter any subtopic types you want to cover in your course or ebook.

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Then, after these subtopics, write any other information you know you want to include per subtopic.

You can then create yourself a set of Google Documents (or similar) and name them all with module/section or section headers.

Tip: An ebook can be easily designed in Canva using the ebook template for the cover page and formatting the content pages as you see fit. Below are my ebook cover art and some sample pages.

You can then continue to add text files that are cut-and-paste versions of your module or section documents you created in Google Docs…. You can also add links and files to your course at this point.

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I suggest you add sections as your modules and proceed from there to add text files, additional downloads and links.

It’s very easy in Podia… In Podia, you just need to design your product landing page (or sales page) in accordance with your brand colors and style. Here you will also have the opportunity to design your custom course homepage or “website” on Podia. Where your brand will showcase all of your digital offerings.

Your course and e-book links will be on this page. When you click a link, your customers

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