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Creating a winning online course landing page is not easy. It takes planning, customer insight, design skills, strong and persuasive copy, and reliable testimonials. While this isn’t a complete list of everything you’ll need, it’s a good starting point. In this blog post, we look at 12 of the best online course landing pages we’ve found on the web. As you can see, each one comes with a unique design and a collection of other smart elements. Together, these elements form an effective landing page. If you’re looking for ideas to help you create a winning online course landing page, keep reading.
Online Course Landing Page Template
Our collection of landing pages includes key components to consider. We’ll look at the power of design, color, persuasive copy, customer insights, psychological triggers, video, and more. Through our element analysis, you will be able to better see the most effective components to create a winning landing page. Let’s get started!
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Foundr is an entrepreneurial magazine and has been around since 2012. While wildly successful today, when the brand opened, like all new endeavors, it took some time to grow. And that’s one of the two reasons why this online course landing page is so unique. Instagram’s dominance is a product of founder Nathan Chan’s experience. This course is packed with the right steps to follow for any brand that wants to grow on Instagram.
Second, we love this landing page because of its effective use of color, testimonials and social proof. As soon as you visit the page you are greeted with a big white banner with strong copy that draws you in. Color is very important as a design element and Foundr does a great job of making the most important elements of the landing page pop using contrast. . From the background to the call to action button, readers quickly identify all the important elements on the page, making it easier to know what to do next.
Pat Flynn is one of the most recognized online entrepreneurs in the world today. He started his business back in the 2008 recession, after being laid off from his architectural job. Since then, he has launched amazing products, like this one. Power-Up Podcasting is a clear example of what sets him apart from other online entrepreneurs. Flynn understands the power of video. And when you open their online course landing page, it’s the first thing you’re greeted with.
Flynn’s video is five minutes and 42 seconds long. In it, he explains why podcasting is an important part of running a profitable online brand. The video also touches on the updates to the course to make it more valuable, and that it helps thousands of entrepreneurs run a successful podcast, too. And if that’s not enough, it also includes powerful video testimonials.
Online Course Landing Page Examples To Learn From
The Habits Academy founded by James clearly. Clear is known for learning about the habits and science behind the right development to propel you to success. Habit Academy’s online course landing pages include powerful messages that take readers on a journey. It clearly asks the reader to imagine two versions of themselves, five years in the future. He then began to paint a picture of what a life full of positive and effective habits would look like. Next, he juxtaposes a bright future throughout life without good behavior. And this is what makes powerful Copywriting. In less than a minute, readers immediately experience a call to action to be their best self. Clear uses strong psychological triggers in a positive way, appealing to vanity and a strong desire for self-actualization.
Joanna Wiebe is a well-known copywriter and copywriting coach. On the landing page he sells a simple but big idea: master email copywriting and learn how to measure your results in possible revenue. This is important for all business owners who are looking for ways to grow their bottom line. Wiebe artistically identifies one of the key drivers most struggle with email marketing encounters. By zeroing in on the idea that email marketing is somehow unclear or hard to do, he flipped that notion and allowed to consider himself as a master email copywriter who turns words into dollars.
Code Academy is a popular online coding learning platform. The online course landing page for their web development program does a good job of identifying the most important elements of interest to prospective students. For example, take the big white box to the left that summarizes what you get. It details the coding language you’ll learn, the experience you need to get started, what you’ll do in the course, and what you’ll be rewarded with a certificate of completion. This landing page also attracts attention with the combination of graphics placed and microcopy below the header. This immediately attracts attention and reinforces the most important aspects of students will benefit from.
Videography is a growing industry, with a lower barrier to entry than ever before. But just because anyone can pick up a camera and start recording, that doesn’t mean the product will be polished or perfect. Caleb Wojcik knows this and created an online course to help videographers turn raw video into works of art. This message shines in the header of their online course landing page. He sells key benefits that will certainly help you spend less time editing and more time growing your videography business.
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Hand-lettering, despite how complicated it sounds, is actually within reach. The Better Lettering Course landing page quickly convinces you that you can, for as little as $20, start your road to handwriting success. What makes this landing page powerful is its simple design coupled with empowering messaging strategically placed above the buy button. This course is designed to help you develop your unique handwriting style.
And if you somehow manage to get through the first part without committing to a course, this landing page gives a breakdown of the number of lessons and what you’ll learn in each one. You can also see a summary of what’s included in the purchase, but that’s not all. You will find a collection of work done by students in the student gallery. The best part? The gallery acts as a motivational tool for prospects wondering what success looks like once done with the course.
Fizzle is an online membership platform filled with many valuable courses on how to start and grow an online business. The landing page contains some of the most powerful elements that are a testament to the brand’s success. Not only does Fizzle use color and contrast effectively, and capture the true tone and voice of her audience, her copy is inspiring and aspirational. It appeals to a sense of self-actualization and this goes through the landing page directly to the buy button with specific text that encourages the prospect to join. And you see that? The button text comes with a unique offer to try the platform for just one dollar and the option to cancel at any time.
Another critical component of this course landing page is the educational element. Fizzle knows its audience well enough to understand that entrepreneurs have a lot of questions about starting a business and want to get as much information as they can. To help, they created an entire section called, “So what makes building a business such a challenge?” In it, the brand answers the question by introducing the characteristics that all successful businesses and entrepreneurs embody. The section talks about tenacity, ideas, the importance of implementation, and why support and access to the right people, tools and knowledge are important.
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One of the more important elements of creating an effective landing page is including social proof. Lewis Howes has been smart about the way he has leveraged social evidence. Howes has made appearances on a variety of shows from Ellen, Good Morning America, and The Today Show, to presenting with prestigious publications such as Forbes, the New York Times, and Time Magazine. When it comes to using this important symbol of authority, Howes has strategically placed them just below the header of his sales page. Seeing this immediately increases the value of the course, showing that the ideas in the course and its creator are considered credible by the authorities, making you immediately appreciate that you are getting value for money.
Kajabi is one of the most well-known and successful online course platforms available today. It is packed with many features and functionalities to help you build and market the most successful online courses. But there is one catch, building a course on our Kajabi platform can be quite complex. Meg Burrage identified this problem and created an online course for all Kajabi customers who had gone through the platform’s 28-day bootcamp, but were still overwhelmed. Selling the idea of success to people who really feel like failures
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