Online Course Not Selling – Most personal trainers, including coaches, trainers and teachers, eventually come to a crossroads. Their hard work in creating an online course and paying for an expensive tool to host that course has not yielded good results. In other words, their course is not selling.
Creating an online course takes time and money. For many, it’s several weeks or months of work, recording and editing the course content. Many authors spend several thousands paid for course design consultants, writers, designers, etc. before they even make a profit.
Online Course Not Selling
So it can be heartbreaking and depressing to realize your course isn’t selling. It can make you feel hopeless and seriously consider giving up.
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Your course not selling probably has nothing to do with quality or value. There are several reasons why your online course is not selling. The key is to identify those that affect your business and address those issues.
For most authors, their courses flop because they’re either not promoting enough or they’re making a mistake somewhere. We’ll share every possible reason why your course isn’t working and offer solutions.
Problem: Given the economy, the price of your online course may be a deterrent to business. If your course is a few hundred dollars, the chances of anyone signing up decrease. People are more likely to look for another online course that fits their budget.
Subkit.com gives you the ability to survey your audience with a series of questions about pricing and subscriptions to your online course.
Coaches: How To Know If Your Online Course Will Sell
Problem: People are busy and pulled in many different directions throughout the day. The contents may seem daunting to digest all at once. Your audience may worry that they won’t have enough time to consume your content.
Solution: Break your dishes into digestible chunks. It goes well with subscription offers. In other words, deliver your course content weekly in reasonable chunks and spread the price over months or years. This will make it easier for your course to fit into people’s schedules, which in turn can bring in more revenue.
You may allow your students to remain subscribed even after the final course material is delivered. This makes things easier for people, allows them to take as much time as needed and you earn more in the process.
Problem: You can’t sell a course without getting enough traffic to your offer, so check your analytics. Is traffic increasing? Is traffic decreasing or stagnant?
How To Sell Online Courses: Top Marketing Channels And Strategies
If traffic increases, then you probably have a traffic quality problem. In other words, your website isn’t attracting the right kind of customers – people who are a good fit for your product. However, you definitely have a traffic problem if traffic slows down or stops.
Traffic to your site. Search Engine Optimization (SEO) is the most effective way to grow organically. That’s because search engines control most of the web traffic, and searchers have a high intent to buy a product. Check Google, has more than 80 percent market share but you can always take advantage of less competitive search engines.
Problem: Authors, trainers, or teachers who have been offering courses for months with little or no sales usually means conversion-specific issues are at play.
Things like a confusing checkout process, subpar copy, poor landing page design, etc. can cause visitors to leave without giving your offer enough consideration.
Steps To Start Your Online Course Successfully
Solution: Look into optimizing your pages for conversions. With some research, you can find the right steps to take.
Problem: Because you aren’t converting views into customers or customers aren’t consuming your online course, you have weak referral volume. A strong referral strategy (word-of-mouth marketing) is a great way to acquire more customers or students. One Nielsen study found that 92 percent of consumers trust opinions and recommendations from family and friends about advertising content or the company in question.
Solution: Create and leverage a referral program. Or use an out-of-the-box referrer tool that allows you to easily motivate both referrers and referees. This can potentially increase your monthly sales tenfold.
Subkit provides you with an out-of-the-box referral program that allows you to incentivize both the referrer and the referee.
Teachable Online Course Platform: Create & Sell Courses
Problem: There are many online courses on the market, but few do well when it comes to having the tools necessary to market your online course. Many lack good SEO features; Worse, these platforms are often expensive, costing $2,400 per year on average.
If you’re paying that kind of money but not getting the results you expect, it’s time for a change. You need a platform that gives your students a personalized, professional learning experience and facilitates business and organic growth.
Solution: Use a course platform that matches your customers’ consumption needs and has performance-based pricing. Instead of paying a monthly fee, pay a percentage of your sales. It ensures that you get the best returns.
With Subkit, there are $0 upfront costs or monthly fees. If the business doesn’t generate revenue, Subkit doesn’t generate revenue.
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Problem: Your marketing message doesn’t clearly demonstrate value. You know the transformation your online course is bringing to people’s lives, but no one will buy your product if that value isn’t clearly defined.
Solution: Concisely and repeatedly state the value of your course. Email marketing is very effective in this regard because you are able to communicate directly with potential customers and constantly promote yourself as a thought leader. Over time, it encourages viewers to convert into paying customers.
Subkit gives you the ability to create newsletters and send those newsletters to a site. This increases your ability to demonstrate value through consistent messaging.
Solution: This is easier than you think but you just need to know the important points to focus on. A good SEO strategy will usually include the following.
Social Selling: What It Is, Why You Should Care, And How To Do It Right
You can take advantage of Subkit to handle all these aspects easily. We offer a dating service that gives you quick SEO techniques based on your online course and Subkit.com has a great affiliate strategy that you can take advantage of.
Solution: Collaborating (collaborating) with others is critical for online course sales to achieve their revenue goals. In fact, many businesses are built on partnerships. Selling online courses is no different.
It’s much easier to sell when someone your audience trusts recommends. You can search for other instructors online who have additional courses. Offer them collaboration opportunities. Make sure their courses complement yours for best results.
For example, you could present each other’s work or build a new course product together. Similarly, you could bundle your products together to offer a special offer or package. Subkit makes it very easy to collaborate and share rotations. You can bundle courses, create tiered pricing, and work with various product types for subscription plans. Get early access.
How Much Money Can You Make Selling Online Courses?
Creating a course is one thing; getting it to sell is another. If your online course isn’t selling, the first step is to identify the problems. Then deal with each one until it is completely resolved. SEO, referrals, and partnerships are all essential modern strategies for increasing online course sales – and Subkit has many features that make each one easy. We take care of all the technical aspects so you can focus on running your business. No content? No plan? No problem! Start building now so you’re ready to sell as soon as your content is complete.
With Build Mode, you have 45 days free to create content, set up a store and get ready for launch without paying a penny.
Want to know why the average creator makes up to $30K a year while 96.5% of YouTube creators make less than $12,140? Learn more about our live event with a panel of successful authors.
Stop fighting algorithms and waiting for brand deals. Get guidance on building a sustainable business that’s all your own.
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“I wanted a life where I could work with people who are like me, trans and disabled. So every day I get to wake up and do that is a miracle.”
“Our email list is over a quarter of a million [people]. It is important to me. So if Instagram wants to shut down, I don’t care because I have these people here.”
Learn how much you can earn! See exactly how many customers you need and the right price to reach your goals. What is your idea worth?
Ready to sell your courses online? This guide will walk you through how to make money selling your digital products. If you haven’t started your course yet, head over to our complete guide to creating an online course.
Checklist] How To Create A Profitable Online Course In 2 Hours Flat (even If You Don’t Have A Website)
Because there are people who want your expertise… and there is money to be made! Online courses and e-learning are a huge opportunity:
Is it profitable to sell courses online? With these numbers and the right knowledge, it certainly is. Selling online courses can be a source of passive income once you have an established customer base.
Your online course can also serve as a marketing tool and strengthen relationships with your customers. Use your online course to show people what your brand is all about. Show them what makes you better than the competition. Build strong relationships and watch your course loyalty and advocacy grow.
The best news is that anyone can create and sell online courses. Everything
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