Online Course Marketing – One of the best ways to learn email marketing is to follow an online course. A good email marketing course will help you understand how to use email marketing as a means to engage with your customers or readers, build a community around your brand, and increase your sales.
We added email marketing course as the first program in the list because it is a course for beginners in email marketing.
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The course starts from the ground up and shows you what email marketing is, why it is an important digital marketing channel and how to get started with the most important email marketing tasks.
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If you don’t know anything about email marketing and want to know what it is and how it works then you should enroll in this course.
You should also consider this course if you want actionable tips and advice on how to do the most important email marketing tasks like building an email list, increasing your email open rate, and email automation.
This course comes as part of the Digital Marketing course bundle which includes nine additional courses covering all areas of digital marketing. This will give you the opportunity to learn how email marketing can work with other channels as part of an integrated digital marketing strategy.
Upon completion of the course bundle, you will also receive a digital marketing certification to add to your profile and CV.
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A good email marketing course worth considering is Think Outside the Inbox: Email Marketing Course by Google. The course is part of the Google Digital Marketing and eCommerce Professional Certificate.
The lessons cover the most important email marketing concepts and can help you build the job-ready skills you need to work as an email marketing expert. You will learn how to select an email marketing platform and how to design, implement and monitor email marketing campaigns.
The course is taught by Google employees and is highly actionable. The total time to complete all lessons is approximately 24 hours. Here is a breakdown of the topics:
Overall this is an excellent course on email marketing and highly recommended to follow all courses on Google Digital Marketing Certification.
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Mailchimp has become a popular email marketing platform because it offers a free plan for up to 2,000 contacts and integrates with any other online business platform on the market. It’s easy to use and gets the job done if you’re just starting to build your email list.
What makes this email marketing course unique is that it focuses on the MailChimp platform so you can hit the ground running when using this platform.
If you are just starting email marketing for your business and you have decided to use Mailchimp as your platform, this is the right course for you.
Because this course is not a typical email marketing course but, rather, a deep dive into a specific platform, the $49.99 price tag is reasonable.
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One of the best features of Udemy is its 30-day money back guarantee. So if the course is not what you expect or you are not satisfied with it, you can get a refund.
There is also a certificate of completion PDF at the end of the resource section that can be downloaded with no exam required.
SkillShare is always a great choice when it comes to online courses, and Finding the Best Email Marketing Course is no exception. This course does not focus on an overview of email marketing, but rather, dives into writing effective emails.
If you already have your list growing and are wondering what to write next, then this course is a great way to learn the details of writing an impactful email.
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This course is only 30 minutes long, so it’s a good addition to other courses you may have already taken on the subject. This class is free but does not provide email marketing certification, so again, this is another course that works for professionals learning to grow and scale their business.
To get access, you’ll need to create a SkillShare account, but you don’t have to upgrade to get premium access. While you’re on the platform, you can search for other free courses to level your digital marketing skills.
This particular LinkedIn learning course was recently released, so you can definitely count on having the latest email marketing best practices.
LinkedIn Learning has a subscription-style learning library where paying $29.99 per month (or $240 annually) gives you access to this course along with hundreds of other online courses.
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However, if you are looking to purchase only this course, you can do so for a one-time fee of $49.99.
This email marketing strategy and optimization course is for those who already have a basic knowledge of the subject and are looking for more advanced strategies.
This course offers email marketing certification upon completion and because it’s a LinkedIn platform, it’s easy to add a badge to your profile if you’re a digital marketing professional.
This course has 19 videos and 1 hour of content. With a 30-day money back guarantee, this LinkedIn Learning course is worth the investment, especially if you choose the monthly subscription route.
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As a company that exists to help businesses grow using their CRM, marketing, and customer service tools, Hubspot Academy is a trusted learning platform for online businesses.
This course has a total of 9 lessons, 28 videos, 9 quizzes, and just over 3 hours of content. This is a great way to get free email marketing certification from a trusted source.
In this course, you will learn email marketing strategies that will help you grow your business. It teaches the basics of email marketing which makes it a good fit for you if you are a beginner.
When you complete the course and pass the exam, you can view your free certification, download a printable copy, embed the certification badge on your website, or add it to your LinkedIn or Upwork profile.
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Google Digital Garage is an online course library about digital marketing and more. And even though this course is one section in a larger course, it deserves a spot on this list because it still contains 30 minutes of concise and valuable email marketing tips.
As part of the ‘Promote Business with Online Advertising’ course, you will not only have access to this email marketing basics section but will also have access to the rest of the course which has 3 hours of content including topics like display advertising, advertising on other websites. Google Ads, and more.
Registering for Google Digital Garage courses is as easy as logging into your Google account. The course is easy to navigate with each module containing a short video (with a transcript if you want to read) and a “test your knowledge” quiz.
There is no certification for this course, but there is a quiz at the end of the course to make sure you have retained the information and are ready to apply your new skills.
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YourPrimer is a Google-owned platform with a very large library of online courses. You can access these free courses only through the Google Primer app on your Apple or Android device.
I went ahead and downloaded the app to get a feel for the user experience, and it’s a very user-friendly app and a great way to keep your professional growth in your pocket.
Other than downloading the app and logging into your Google account, there’s really no enrollment process. Once you are in the app you will have access to the entire library of online courses.
Although this course does not offer certification, it is a great way to gain valuable knowledge to grow your business in many different areas. If you are an entrepreneur starting your business from the ground up or an online service provider, it is worth trying to go through the steps for this app on your phone.
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These courses did not have video content but were very quick and actionable. And after I went through this email marketing course, it suggested 5 other more advanced email marketing courses to go on if needed.
Wishpond is a simple website that is easy to navigate and doesn’t contain a lot of information. They exist simply so that professionals can access free online marketing education.
This email marketing masterclass is a quick 30-minute course taught by a Wishpond digital marketing expert. It includes 7 videos, 1 survey, 7 discussion forums, and 7 downloadable items.
Enrolling in this masterclass is as simple as creating a Wishpond account. The platform offers many other courses as well as access to user guides such as “How to Create a Landing Page” or “Marketing Automation.”
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This course is for you if you are looking to gain more knowledge about growing your business online on a budget.
SimpliLearn is one of the top leaders in online boot camps and certifications. They offer courses, boot camps, and certifications, and they also partner with world-renowned universities to offer postgraduate programs.
Email Marketing Certification Training will help you learn the tools and strategies to help you reach your email.
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